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About Marketing, MSc - at University of Winchester

MSc Marketing aims to provide students with an advanced study of marketing, developing a critical, theoretical understanding of the role of marketing within organisations and society, balanced by the ability to practically apply marketing knowledge and techniques within a changing world.Programme ContentThe programme reflects the Winchester Business School’s commitment to Responsible Management Education. The Principles of Responsible Management Education module aims to develop an awareness of the need to generate sustainable value for their businesses and society at large, and to work for an inclusive and sustainable global economy. The programme balances theoretical content with practical techniques for the application of theory to current issues in marketing. Theory is informed by leading research and practice in the field.ModulesPrinciples of Responsible Management Consumer Culture and Communication Marketing Research and Analysis Contemporary Issues: Marketing and New Media Strategic Marketing Management Research Methods in Business Business Consulting Enterprise and Small Business Management International Business CommunicationLearning and TeachingA wide range of teaching and learning methods is used including student-led discussions, debates and presentations, workshops involving a variety of active learning activities, independent study, web-based activities and lectures. Theory and practice are integrated and students are encouraged to capitalise on their current and/or prior experience. A focus of the programme is the development of students’ capacity to apply the necessary skills to solve real-life problems in marketing and management environments.AssessmentA variety of assessment methods is used, depending on the aims of the module. However, in all assessments there is a balance between the practical and theoretical aspects of the subjects. Assessment methods include essays and report, presentation, conference papers, case study analysis and research-based projects.

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