| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 year | September | find out | SEK 96600 total |
This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behaviour, digital marketing and brand management. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment.
Learn more about Marketing, MSc - at Umeå University
Visit course webpageApplication and tuition fees
As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
Application fee: SEK 900
Tuition fee, first instalment: SEK 48,300
Total fee: SEK 96,600
Details about tuition, fees and funding
Eligibility
A bachelor's degree of at least 180 ECTS, or a corresponding qualification from an internationally recognized university, of which 60 ECTS in Business
Administration, with at least 7,5 ECTS in Marketing. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2 is required. Where the language of instruction is Swedish, applicants must prove proficiency in Swedish to the level required for basic eligibility for higher studies.
Selection
Selection is based on GMAT and academic credits in this order. 1. Test results from GMAT (Graduate Management Admissions Test). GMAT Exam (10th edition):
minimum 550, GMAT Exam: minimum 515. Percent of test results is the applicants merit rating. 2. Academic credits accrued by the last application date (in the range of 30-285 credits equivalent to ECTS). GMAT scores must be submitted directly to Umeå University, you need to indicate Umeå University when registering for the test. You should also upload the test results in universityadmissions.se.
European Union (EU), European Economic Area (EEA) countries and Switzerland citizens are not required to pay application and tuition fees for education at Swedish universities at the undergraduate and master's level.
With a few exceptions, all citizens of countries outside of the European Union (EU), European Economic Area (EEA) and Switzerland are required to pay application and tuition fees for education at Swedish universities at the undergraduate and master's level.
Umeå University offers scholarships to talented and high-achieving students from outside the EU/EEA.
More details about tuition fees, funding and scholarships can be found here: Tuition fees and funding (umu.se)
Find out what students say about Umeå University
Joost Vossers - Master's Degree in Artificial Intelligence
“What do you think about the programme and the teachers/teaching?
The programme is awesome! My programme is not that big, which makes it possible to form close relations with teachers and supervisors. Like I said, it’s quite diverse, and I’ve learned a lot about the different directions to pursue after my studies. Because of the small scale, the teachers are really involved with students, and they want to hear from us to improve their courses based on what we are interested in.”
Franziska Paul - Master's Programme in Business Development and Internationalism
“What is it that you like with the program so far?
I especially like the practical orientation and the fact that we had the chance to directly work together with well-established companies. Other than that, I like that the modules are run one after the other so you can fully concentrate on each of them.”
Tatiana Silva da Costa - Master's Programme in Accounting
How did studying at Umeå University help you achieve your career goals?
"My education at Umeå University provided me with a broad view on management and offered different perspectives into finance and accounting. It also deepened my understanding of Swedish culture, particularly the values of work-life balance, collaboration, and creativity. These insights helped me to develop strategies that I used to build my professional network in Sweden."
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