Italy
Polimoda International Institute Fashion Design & Marketing| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| Other Masters | Full-time | 9 months | January | EUR 18000 per year | - |
There is no universal definition for Luxury: for some it鈥檚 the best money can buy, it鈥檚 about showing off, while for others all it鈥檚 about escaping, the best money cannot buy.聽 Luxury can be costly, superfluous and wasteful, or self-indulgent, high quality and refined. Recently it can also be conceived as research and conceptuality,聽 or distinction by style.
Luxuria or Luxus, the interpretation of Luxury, has become something completely individual. It doesn鈥檛 matter if it鈥檚 heaven or hell because Luxury represents exactly the way one wants to live, one鈥檚 own lifestyle.
In this master鈥檚 course you will learn how to understand, implement and market the key values of various products and services that, when mixed in different doses, compile every possible definition of Luxury: design, craftsmanship, quality, brand, price, prestige, sacrality, authenticity, exclusivity and uniqueness.
Luxury doesn鈥檛 exist in nature, this course teaches how to create it by managing and balancing scarcity and abundance, heritage and innovation.聽聽
The course is organised in two distinct modules: Culture and Vision, providing a cultural background to develop an innovative mentality, and Business & Management, filling the tool-box of Luxury marketing instruments, and when necessary, working and thinking out of the box.
Polimoda lecturers are all professionals from the industry, specialised in one or more of the many different categories that make up the world of Luxury like Jewels, Yachts, Apparel, Leather, Fragrances, Cars, Interior Design, Wines,Hotels and Spas, and ultimately Art.
The course also includes a valuable series of field trips, guest lectures, specific seminars on markets and product categories, as well as a portfolio final project.
Below are some suggested courses at other providers that you may also be interested in:
Foundation Program in Business Foundation Degree, Foundation Degree
GBSB Global Business School
Find out more
If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:
There are 14 other courses listed from Polimoda International Institute Fashion Design & Marketing. A selection of these are displayed below:
Fashion Design Bachelor Degree
Polimoda International Institute Fashion Design & Marketing
Find out more Master Collection Design Other Masters
Polimoda International Institute Fashion Design & Marketing
Find out more Master Fashion Brand Management Other Masters
Polimoda International Institute Fashion Design & Marketing
Find out more Master Fashion Communication Other Masters
Polimoda International Institute Fashion Design & Marketing
Find out more Master Fashion Merchandising & Management Other Masters
Polimoda International Institute Fashion Design & Marketing
Find out more Master Fashion Styling Other Masters
Polimoda International Institute Fashion Design & Marketing
Find out more Master Fashion Trend Forecasting Other Masters
Polimoda International Institute Fashion Design & Marketing
Find out moreJoin the 黑料网 email list and never miss a chance to turn your study abroad dreams into reality!
Find out more about studying in Italy
